w
hi!
my name is George and I'm a designer who specializes in emotional web design
my name is George and I'm a designer who specializes in emotional web design
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web design
millennial
web designer
web designer
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I will not torment you with my story, I will briefly share
An avid reader. I have my own home library of hundreds of books of different genres.
Удо
вольст
вие
вольст
вие
Удо
вольст
вие
вольст
вие
I am inspired by the architecture of St. Petersburg every day. I visit exhibitions, museums, theaters, urban spaces, etc., etc.
I love experiments and in my works you can see a mix of two or three emotions, styles. Therefore, my creativity will suit the taste of those who also like to go beyond the edges of flat patterns, but at the same time keep their balance.
what I love:
I love experiments and in my works you can see a mix of two or three emotions, styles. Therefore, my creativity will suit the taste of those who also like to go beyond the edges of flat patterns, but at the same time keep their balance.
My task is to reveal and develop a selling design through emotions.
I help to build up from competitors, due to a recognizable
What is emotional design?
— This is the concept of how to evoke the right emotions with the help of design so that the user is satisfied with the experience. A long time ago, Don Norman divided people's emotional reactions into 3 levels (see figure):
— This is the concept of how to evoke the right emotions with the help of design so that the user is satisfied with the experience. A long time ago, Don Norman divided people's emotional reactions into 3 levels (see figure):
What is emotional design?
— This is the concept of how to evoke the right emotions with the help of design so that the user is satisfied with the experience. A long time ago, Don Norman divided people's emotional reactions into 3 levels (see figure):
— This is the concept of how to evoke the right emotions with the help of design so that the user is satisfied with the experience. A long time ago, Don Norman divided people's emotional reactions into 3 levels (see figure):
My task is to reveal
and develop a selling
design through emotions.
and develop a selling
design through emotions.
To do this, I turn to an important point from the book "Emotional Design” by Aaron Walter. In order for the emotional design to be as effective as possible, it is necessary first of all that the product, service meet the following criteria (see figure):
and catchy design concept.
To do this, I turn to an important point from the book "Emotional Design” by Aaron Walter. In order for the emotional design to be as effective as possible, it is necessary first of all that the product, service meet the following criteria (see figure):
using need to identify the basic needs of users.
But before you start emotional design,
This level is about evaluating the functionality of your product. Users subconsciously determine how easy it is to find what they need in the interface. Products that help to achieve goals without much effort and serious mistakes usually cause positive emotions in the audience.
Interacting with the product, we consciously weigh all the pros and cons. At this level, we form a general idea of the design. Will we want to use this product again? Will we recommend it to friends? Or do we want to choose another product instead?
Our first impressions are the basic level of emotional reactions. Appearance plays a key role here. For example, if you place a CTA button on the site with the inscription “Continue”, users will receive insufficient information. But if you change the label to "Continue to create an event” they will be better informed about the upcoming steps, which will make their experience better.
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Reflexive
Behavioral
Intuitive
When the interface is well thought out, interacting with it does not require significant cognitive effort from users. If they are able, acting intuitively, to achieve their goals without disappointment and serious obstacles, then your product really turned out to be convenient.
Use familiar patterns and make sure that the design is uniform. Stick to time-tested solutions and do not make radical changes to the interface “for beauty".
The product solves a particular problem of your users, satisfies their needs and is convenient. In general, it's about how well it works.
Convenience
Reliability
Functionality
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(1)
— made in the modern world
/04. Planet Selection Service
/04. Planet
Selection Service
Selection Service
Watch from any device.
Design layout in Figma. The main task was to convey through emotions the site of the future in a polygonal style.
/03. Kamchatka
Watch only from a PC.
Tourist website about Kamchatka. Inspired and designed by hedonistic emotions.
/02. HALCYON
Watch only from a PC. The project is in development.
Authentic online store of stylish and street sneakers HALCYON.
/01. Van Gogh
Watch from any device.
Longrid is a biography of the Dutch post-impressionist painter Vincent Van Gogh, whose works had a timeless influence on the painting of the XX century.
/06. The Golden Age
Watch from any device.
Longread on the history of Russian poetry relating to the end of the 19th - beginning of the 20th century, given by analogy with the Golden Age.
/07. 100k in VK
Watch from any device.
The online project "Closed Club for the Promotion of Groups, Communities and Personal VKontakte Accounts" was implemented in a short time.
/05. The Sandman
Watch from any device.
Longread based on the comic book about the adventures of the lord of dreams, a supporter of Neil Gaiman by a cult author. "Sandman" is infinitely far from the unpretentious comic book genre and tells about the almost Dante ordeals of the soul in the world of dreams.
design methods
new principles
design philosophy
design ethics
Состоит из двух и более страниц, разделов, Зачастую имеют большой объём информации. Подходит тем,
у кого много услуг и товаров.
у кого много услуг и товаров.
Online store, with a catalog of products. The ability to form a purchase order, choose a payment method and order delivery, pay for the order.
Online store
It consists of two or more pages, sections, Often have a large amount of information. Suitable for those who have a lot of services and goods.
Multi-page website
Landing page. It is more often suitable for expert bloggers for their information products. It may also be needed for a specific service or product.
Single-page website /
Landing page
Landing page
We are holding a short briefing on emotions.
We reveal the goals and motives of the project.
Next, we discuss the work process, cost and timing.
We reveal the goals and motives of the project.
Next, we discuss the work process, cost and timing.
/01. Problem statement
At this stage, there is an analysis of competitors, the selection of key meanings, which will be the main focus, attention.
We generate and select a unique idea for your project.
We generate and select a unique idea for your project.
/02. Idea generation and selection
/03. Creating a prototype
Now we turn to the design concept. The layout is it's being created only on the Figma service. I approve each block with you as soon as it is ready.
/04. Transfer of the project (site)
After the design has been approved, I move on to transferring the site to Tilda. I adapt it to all devices. After checking, I transfer the site to your account.
Emotions that inspire me and make me continue to create and realize.
Let's fill this world with emotions together
through your project.
Emotions that inspire me
and make me continue to create and realize.
and make me continue to create and realize.
/watch the video on the right/
— Your creation at Marriot in Prague))
— Your creation at Marriot in Prague))
— Great, great result, you're cool!)
— George, hi, thank you for your promptness, great job! In Monday we will make a page for a tripwire. I wish you a good weekend))
— George, hi, thank you for your promptness, great job! In Monday we will make a page for a tripwire. I wish you a good weekend))
Kirill
/marketing specialist
Anna
— Thank you very much!
I'll write later how new reviews and stuff like that will appear
I'll write later how new reviews and stuff like that will appear
/producer
Galina
— George, thank you. [...]
Evgenia is very pleased to work with you. Thank you for us book. Good mood!
Evgenia is very pleased to work with you. Thank you for us book. Good mood!
/coordinator BE1
Vadim
— Salute, I saw your website for Sergei. It's a f***ing job, I'm very glad that I was able to bring you together
/producer of bloggers
Sergei
— I'll call you George the machine)) aren't you tired there yet? I see that you are constantly working. I appreciate that you are doing a lot right now, thank you) very responsibly)
/founder Cheese Prod.
/translation/
— George, I'm just in shock. We just met with Roma. we're reviewing your portfolio again... it's just a delight! Especially at the beginning: I just want to get stuck. That's awesome, man. That's it, we'll order a website from you soon.
— George, I'm just in shock. We just met with Roma. we're reviewing your portfolio again... it's just a delight! Especially at the beginning: I just want to get stuck. That's awesome, man. That's it, we'll order a website from you soon.
@ohmaryanna
@romanlapchik
@romanlapchik
Marianna and Roman
Hello world!
